Recording, copying, playback, broadcasting, and display of moving visual media using an electronic medium are called video.

“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing making efforts” – JAMES WEDMORE

Benefits of Video Making

  • Video-based advertising is used in marketing to increase brand value, promote products and increase sales.
  • As More people see videos so it’s an easy way to reach a massive member of people.
  • People like to share videos about their passion, work-related tips, and details.
  • Mobile users like to watch short video ads
  • For sharing educational and informative matters video is an excellent medium for communication.
  • A huge amount of information can be shared in a video in a short time.
  • Video can tell things in better ways

Style of Video making:

  • Live-action Videos: Recording all other than digitally created things like real people, location, still, or moving objects in live-action videos.
  • Animation: When still images are placed one after another creates an illusion of movement this is called animation video, these still images are the recreation of real-world or imaginative characters. Some ways of animation are 2D or 3D animation, stop motion animation, and motion graphics.
  • Whiteboard Video: Drawing a creative story on the whiteboard and animating it.
  • Motion graphics Videos: Using text and shapes with background music, sound, and voice-over to convey information with energy and power
  • Screencast Videos: Recording of a computer over the voice narration.
  • Phone montage: Montages or slideshows combination of photos with music and voice to tell a story on a special occasion.

Photography

“Every moment in life is captured with one click”- Unknown

In a click capturing the world with a camera is photography. In the past photos were taken in a photosensitive film and can be seen only after the processing but now digital technology has completely can the whole idea of photography as we can immediately can see the picture taken. This later saves time and cost which means the only required can be developed and if it’s not up to the make can be taken again to perfection.

Basic Need for taking a photograph:

  • Camera: If the camera is on the phone no worries about the lens change, but if it’s a hand camera is best to go with the interchangeable lenses option as it gives a wide way to capture the image as the photograph in the camera
  • Lenses: Different types of photography take require a different lens or as based on the picture needs to take lens varies. For example standard zoom lens for everyday photography, a prime line for portrait, a macro lens for macro photography so on. Lenses are the most important equipment than any other as it determines the quality of the photography.
  • Post-processing software: There is little post-processing software for processing the photography take it does the job well. If not the professional can also be installed for professional purposes.

Important of photography

  • Photography allows a person’s view and mind to have a positive influence on society to make evoking awareness about society.
  • Images or photography get attention faster than others, so the promotion of a brand is very easy and increases customer attention.
  • In the field of education photography play, a vital role as it’s clear for the student to understand the concept and for the kid’s colorful images to grab their attention.
  • Photography is another form of art to represent one’s cultural and heritage values.

Different Between Photography and Video

Sno Photography Video
1 Photos are single images The serious image played in sequence rate called frame rate
2 Past Photos are taken in film rolls Past videos are taken in tapes
3 Photo's are still images Video are images in motion
4 Less information can be conveyed More information can be shared

To capture the best photography and video of your happy moment contact Magiclens Studio Chennai TamilNadu.